How to Change a Business Name in Texas: The Ultimate Guide

Are you a business owner in Texas looking to change your company’s name? Maybe you’re rebranding, or perhaps you’ve found that your current name no longer accurately reflects your products or services. Whatever the reason, changing a business name can seem like a daunting task.

But fear not! With this ultimate guide, we’ll walk you through the necessary steps to ensure a smooth and successful transition.

First, it’s important to understand that changing a business name in Texas requires more than simply coming up with a new moniker. There are legal and logistical considerations to keep in mind, such as registering your new name with the state and updating all relevant documents and marketing materials.

But don’t worry – we’ll cover everything you need to know in order to make the process as easy as possible. So let’s get started on this exciting new chapter for your business!

When considering a name change for your business, it’s crucial to also update any legal documentation. This process is especially important for those looking to start an LLC in texas, as Texas Secretary of State has specific guidelines to follow.

While changing your business name in Texas can involve several steps, hiring a professional for their expertise can expedite the process. texas LLC service packages, for example, offer comprehensive assistance with not only the legal paperwork but also streamlining the rebranding transition smoothly.

Changing a business name in Texas can be a crucial step towards redefining your brand identity and attracting your target audience. Unveiling a fresh and innovative name could invigorate your business, while our comprehensive guide on how to change a business name in texas will simplify the entire process for you.

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Researching And Choosing A New Business Name

When changing your business name in Texas, the first step is to research and choose a new name that aligns with your brand and meets legal requirements.

Brainstorming techniques can be helpful in coming up with a unique and memorable name. Consider using a thesaurus or online resources to find synonyms for words related to your industry or niche. You could also try combining two words or phrases that represent your business values or mission.

It’s important to keep legal considerations in mind when choosing a new business name. The Texas Secretary of State’s website has a searchable database of existing business names that can help you avoid any potential trademark infringement issues.

Additionally, be aware of any naming restrictions such as prohibited words or phrases that may require approval from state agencies. Taking the time to thoroughly research and choose a new business name can help ensure it accurately represents your brand while avoiding any legal complications down the road.

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Checking Availability And Reserving Your New Name

Ready to take the next step in changing your business name in Texas?

The first thing you need to do is check for name availability and reserve your new name. This process ensures that no other business is using the same name and secures your desired name for future use.

To check if your desired business name is available, you can search the Texas Secretary of State’s online database or call their office.

If the name is available, you can then reserve it by filing a Name Reservation Request with the state. This reservation will give you 120 days to file your formal paperwork to change your business name.

Keep in mind that reserving a name does not guarantee approval of your name change application, but it secures the availability of your desired business name while you complete any necessary paperwork and requirements.

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Updating Your Business Documents And Licenses

Let’s discuss how to update a business name on licenses and documents.

We’ll need to consider which forms to file, what fees to pay, and when to make the changes.

Updating Business Name On Licenses

Are you feeling overwhelmed by the thought of updating your business name on licenses? Don’t worry, it’s a common feeling.

When updating DBA, it’s important to remember that you’ll also need to obtain new licenses, as the old ones will be invalid with the previous business name.

First, check with your state licensing board to see what documents they require for the name change.

Then, gather all necessary paperwork and submit them promptly to avoid any delays in obtaining your new licenses.

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Updating Business Name On Documents

Now that we’ve covered the process of updating your business name on licenses, let’s move on to another important aspect – updating your business name on documents.

This is a crucial step in ensuring that all your legal and financial documents accurately reflect your new business name.

Common mistakes can occur during this process, such as forgetting to update all the necessary documents or failing to notify key stakeholders of the change.

It’s also important to consider any legal considerations that may arise when updating business documents, such as trademark infringement issues.

So, be sure to take the time to thoroughly review all documents and consult with a legal professional if needed.

Notifying Customers And Updating Marketing Materials

When changing your business name, it is crucial to communicate the change to your customers effectively. Failure to do so may result in confusion and a loss of business. Here are some tips for communicating the name change to your customers:

  1. Send an email blast: Inform your current customers about the name change via email. Explain why you are making the change and how it will benefit them. Be sure to include your new website URL, phone number, and any other contact information.
  2. Update social media profiles: Make sure all of your social media profiles reflect the new name and branding. Post about the name change on all platforms so that followers are aware of the update.
  3. Create a press release: Draft a press release announcing the name change and distribute it to local news outlets and industry publications.

It is also important to maintain brand consistency during a name change. This ensures that customers can still recognize your business despite the new name. Consistency in branding can be maintained by updating all marketing materials such as logos, packaging, business cards, and advertisements with the new name and logo.

By following these tips for communicating with customers and maintaining brand consistency during a name change, you can successfully transition into a new era for your business without alienating current clients or confusing potential ones.

Completing The Name Change Process With The State Of Texas

After notifying your customers and updating all your marketing materials, it’s time to complete the legal process of changing your business name with the state of Texas. You will need to follow certain legal requirements and pay filing fees in order to successfully change your business name.

First, you will need to file a Certificate of Amendment with the Texas Secretary of State. This document officially changes your business name on record with the state. The filing fee for a Certificate of Amendment is $150.

Additionally, if you have registered any trade names or assumed names under your old business name, you will need to file a termination for those as well. There is a $10 filing fee for each trade name or assumed name termination.

Once these filings are complete, you should receive a new Certificate of Formation from the state with your updated business name. It’s important to note that changing your business name does not affect any other legal documents or licenses associated with your business. You may need to update those separately by contacting each relevant agency or organization.

Completing the legal process of changing your business name can be time-consuming and require attention to detail in order to avoid any errors or complications down the line. However, by following these legal requirements and paying the necessary filing fees, you can ensure that your business is operating under its new name in compliance with Texas law.


In conclusion, changing a business name in Texas can seem like a daunting process, but with the right guidance, it can be done smoothly and efficiently.

As I have outlined in this guide, the key steps to changing your business name include researching and choosing a new name, checking availability and reserving it, updating your documents and licenses, notifying customers, and completing the name change process with the state of Texas.

It’s important to remember that a business name change can be an opportunity to rebrand your company and attract new customers. Take the time to choose a name that accurately represents your brand and mission.

With careful planning and execution, you can successfully change your business name in Texas and take your company to new heights.

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